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UX & CRO Transformation

Scaling a Dental Store from 6 Products to 800+ With a Full UX/UI Rebuild

We helped Alphacraft rebuild their entire e-commerce foundation — from platform migration and UX restructuring to mobile-first design, SEO-driven product pages, and a scalable system for 1500+ future products.

+62%
Faster Navigation (UX Heuristic Score)
+48%
Increase in PDP Engagement
-35%
Bounce Rate Reduction
The Challenge

The Challenge

  • • Outdated UI/UX and extremely slow site performance
  • • No traffic, no sales, and a store with only 6 products
  • • Site structure unusable for both older dental technicians and younger professionals
  • • Lack of trust, credibility, and product information
  • • Poor mobile experience and no scalable product system
  • • Weak positioning compared to global dental e-commerce brands
View Original Site Audit

Our Approach

  • • Full platform migration and complete storefront rebuild
  • • New information architecture that works for both older and younger audiences
  • • Mobile-first UX/UI redesign aligned with global dental e-commerce standards
  • • Redesigned product cards with essential upfront information
  • • Optimized PDP structure with SEO-driven product content
  • • Custom metafield system for product-specific FAQs across 800+ items
  • • Improved navigation, category hierarchy, and header structure
  • • Checkout improvements using Shopify’s high-conversion flow
  • • Technical optimization to reduce apps, clean scripts, and improve speed
See Our UX Process
Our Approach

The Results

  • ✓ +62% faster navigation flow based on UX Heuristic scoring
  • ✓ +48% increase in PDP engagement (scroll depth & interactions)
  • ✓ ~35% reduction in bounce rate across key pages
  • ✓ Scalable system supporting 800+ products with a roadmap for 1500+
  • ✓ A modern, trustworthy, mobile-first store aligned with dental industry standards
  • ✓ Recognized as a competitor to long-established dental suppliers
Original Alphacraft website — slow, outdated, and limited to 6 products.
Original Alphacraft website — slow, outdated, and limited to 6 products.
Rebuilt Alphacraft storefront — modern, fast, structured, and ready to scale to 1500+ products.
Rebuilt Alphacraft storefront — modern, fast, structured, and ready to scale to 1500+ products.
Here are part of the statistics
Here are part of the statistics

““For the money I pay you, I receive more than enough. We’ve been working together for nearly a year now without a single delay or issue. The website is on another level — fast, structured, and truly professional. You didn’t just build a website… you positioned us in the market.””

Aleksandur Petrunov
Owner, Alphadent

Want to scale your e-commerce performance?

Let’s talk about how structured UX, data-driven design, and conversion optimization can transform the way your customers browse, trust, and buy online.

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