Hadji Group emblem
CRO alchemy
Talk to a Strategist
Medical Apparel UX Redesign

Transforming InWhite Into a Fast, Trust-Focused Medical Apparel Store

A complete UX/UI overhaul built to improve clarity, trust, and mobile conversions for Bulgaria’s fast-growing medical apparel brand.

+72%
Add-to-Cart Rate Increase
+41%
Mobile Engagement Growth
–28%
Bounce Rate Reduction
The Challenge

The Challenge

  • • Outdated UX/UI not aligned with InWhite’s premium medical positioning
  • • Weak mobile experience and slow loading speeds
  • • Unclear sizing information and low overall product clarity
  • • Confusing category structure and inconsistent PDP layouts
  • • Lack of trust elements and professional credibility
  • • Minimal brand storytelling and weak differentiation

Our Approach

  • • Complete UX/UI redesign tailored to the needs of healthcare professionals
  • • Mobile-first rebuild with faster loading, clearer structure, and modern UI
  • • Redesigned product cards and improved PDP hierarchy for easier scanning
  • • Enhanced sizing, material, and product clarity across the store
  • • Integrated Dr. Filip Naydenov as a credibility anchor to build trust
  • • Rebuilt category architecture and upgraded internal search
  • • Added social proof, reviews, and trust indicators across PDPs
  • • Optimized product descriptions for CRO and SEO performance
Our Approach

The Results

  • ✓ +72% increase in Add-to-Cart Rate
  • ✓ +41% improvement in mobile engagement and on-page actions
  • ✓ –28% reduction in bounce rate across key pages
  • ✓ +29% deeper scroll depth on product pages
  • ✓ +21% faster category navigation due to improved IA structure
  • ✓ +33% higher internal search usage for product discovery
  • ✓ Improved brand perception and trust among medical professionals
  • ✓ A smoother, faster and more intuitive browsing experience
Before
Before
After
After
If you ask about the stats, they ain't bad too
If you ask about the stats, they ain't bad too

““The redesign elevated our entire brand. Customers trust us more, the shopping experience is smoother, and the store finally reflects the quality of our medical apparel.””

Filip Naydenov
Founder & CEO

Ready to transform your e-commerce performance?

Let’s explore how clean UX, conversion-focused design, and clarity-driven structure can unlock the full potential of your online store.

Book a Free CRO Audit See More Case Studies
Back to Case Studies